If there was one thing I could make everyone believe, it would be that there are absolutely no rules to fashion except for the ones we set for ourselves.

Ever since I was a little human, I have been experimenting (and occasionally defying what was expected) within fashion in favor of self-expression.

The Manifesto: continue to explore and encourage others to explore, what I consider to be the greatest art projects offered on this planet - ourselves - until we are turning every sidewalk into a runway as our most free, inspired, and favorite selves.

SO WHAT if you’re the only one wearing knee-high lace-up sneakers with mascara thicker than toothpaste and a massive skull encrusted t-shirt in class? If it means you’re feeling most like yourself when you step out into this world and it’s not harming you or anyone else, I say, full steam ahead. If you’re still not convinced you want to take the leap into fashion freedom, I suggest looking into what limiting beliefs you’ve claimed as truths when it comes to your style and fashion comforts. You may be surprised how much of what we think we like is actually just what others’ deemed comfortable or okay for them. Be curious and be a little deviant!

Originally founded in ‘22 as an online thrift store, Erika Jeans now represents a collection of fashion services, and ultimately my personal outlet for all things funky, fun, creative, and community driven.

With Love and Defiance Always,

Erika Jeans